ODD HABIT
For spaces with personality.
THE CHALLENGE
MAKE WEIRD
FEEL INTENTIONAL.
Odd Habit needed an identity that felt eclectic and unexpected without becoming messy or gimmicky. The goal was to create a distinctive visual system that could bring personality to a curated homeware brand while remaining cohesive across digital, social, packaging, and branded materials.
BRAND STRATEGY
Defined the brand personality, positioning, audience, and creative direction.
VISUAL IDENTITY
Created the logo system, colour palette, typography, graphic elements, and supporting marks.
CREATIVE DIRECTION
Created the logo system, colour palette, typography, graphic elements, and supporting marks.
BRAND APPLICATIONS
Translated the identity into digital content, packaging concepts, merchandise, and marketing collateral.
A LITTLE ODD.
VERY RECOGNIZABLE.
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THE WORK
NICE THINGS
OUR CLIENTS SAY
Willa brought clarity to our marketing and helped us see our brand from a completely different perspective. Every recommendation felt intentional, strategic, and aligned with where we wanted to grow.
- Tom L.
Willa feels like an extension of our team. Every step of the process was thoughtful, collaborative, and backed by a clear strategy that gave us confidence in our marketing.
- Sherri A.
What stood out most was the balance of creativity and strategy. We didn't just get beautiful marketing—we got a clear plan, stronger messaging, and a brand presence that finally felt cohesive.
- Tanya H.
FROM THE JOURNAL
NICE THINGS
OUR CLIENTS SAY
Willa brought clarity to our marketing and helped us see our brand from a completely different perspective. Every recommendation felt intentional, strategic, and aligned with where we wanted to grow.
- Tom L.
Willa feels like an extension of our team. Every step of the process was thoughtful, collaborative, and backed by a clear strategy that gave us confidence in our marketing.
- Sherri A.
What stood out most was the balance of creativity and strategy. We didn't just get beautiful marketing—we got a clear plan, stronger messaging, and a brand presence that finally felt cohesive.
- Tanya H.
FROM THE JOURNAL
FOR BRANDS THAT REFUSE TO BLEND IN ✿