SUNDAY CLUB
Turning a concept into a brand worth picking up.
THE CHALLENGE
FROM AN IDEA TO A SHELF-READY BRAND.
Sunday Club began as a beverage concept that needed a distinct identity and product experience. The goal was to create a brand that felt fresh, recognizable, and commercially viable, with a visual system strong enough to translate seamlessly from the logo to the can and beyond.
BRAND STRATEGY
Defined the creative direction, personality, positioning, and overall visual approach for the brand.
VISUAL IDENTITY
Developed a cohesive identity including logo direction, colour palette, typography, and supporting brand elements.
PACKAGING DESIGN
Designed the beverage cans to create a recognizable product family while giving each flavour its own personality.
BRAND APPLICATION
Extended the identity across product and marketing touchpoints to create a consistent, launch-ready brand experience.
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THE RESULTS
BUILT TO STAND OUT.
DESIGNED TO BELONG.
MULTI-SKU
Packaging System
360°
Visual Brand System
READY
For Market
THE WORK
NICE THINGS
OUR CLIENTS SAY
Willa brought clarity to our marketing and helped us see our brand from a completely different perspective. Every recommendation felt intentional, strategic, and aligned with where we wanted to grow.
- Tom L.
Willa feels like an extension of our team. Every step of the process was thoughtful, collaborative, and backed by a clear strategy that gave us confidence in our marketing.
- Sherri A.
What stood out most was the balance of creativity and strategy. We didn't just get beautiful marketing—we got a clear plan, stronger messaging, and a brand presence that finally felt cohesive.
- Tanya H.
FROM THE JOURNAL
NICE THINGS
OUR CLIENTS SAY
Willa brought clarity to our marketing and helped us see our brand from a completely different perspective. Every recommendation felt intentional, strategic, and aligned with where we wanted to grow.
- Tom L.
Willa feels like an extension of our team. Every step of the process was thoughtful, collaborative, and backed by a clear strategy that gave us confidence in our marketing.
- Sherri A.
What stood out most was the balance of creativity and strategy. We didn't just get beautiful marketing—we got a clear plan, stronger messaging, and a brand presence that finally felt cohesive.
- Tanya H.
FROM THE JOURNAL
FOR BRANDS THAT REFUSE TO BLEND IN ✿